How Atlas Copco Successfully Integrated HubSpot and SAP C4C
The Challenge
Atlas Copco, a leading provider of industrial productivity solutions, faced a significant challenge in their sales process. The lack of an automated handover from marketing to sales. This disconnect resulted in inefficiencies and missed opportunities, as leads generated by marketing efforts were not being effectively passed on to the sales team for follow-up.
Our Approach
To address this challenge, we proposed a solution that would leverage the capabilities of HubSpot Marketing Hub. Our approach was to integrate HubSpot with Atlas Copco's existing SAP C4C (Cloud for Customer) system, ensuring a smooth transition of leads from marketing to sales.
The Solution
The integration of HubSpot Marketing Hub with SAP C4C was meticulously planned and executed. This strategic move allowed for the automated transfer of lead information from HubSpot to the SAP C4C system, which is used by the sales team at Atlas Copco. By connecting these two powerful tools, we created a unified platform that facilitated better communication and coordination between the marketing and sales departments.
The Results
The integration of HubSpot and SAP C4C transformed Atlas Copco's sales process. With an automated system in place, leads were now being handed over from marketing to sales without any manual intervention. This not only saved time but also ensured that no lead was left unattended. The sales team could now act on marketing-qualified leads promptly, leading to improved conversion rates and a more streamlined sales cycle.
A Model for Digital Transformation
Atlas Copco's successful integration of HubSpot and SAP C4C serves as a compelling case study for other organizations looking to enhance their marketing and sales alignment. It demonstrates the power of digital transformation and the benefits of leveraging technology to create more efficient business processes.
For more information on how we can help your business achieve similar results, please visit our dedicated HubSpot integration page.
Siteworx Services
The Siteworx services used to execute the Atlas Copco challange includes:
- HubSpot Integration Services: They involved planning and executing the integration of HubSpot Marketing Hub with SAP C4C. This allowed for the automated transfer of lead information from HubSpot to SAP C4C
Download Use Case
This document contains answer to:
- Why blend HubSpot with SAP C4C
- Benefits of linking up the two?
- How long does an integration take?
- What's the cost of such an integration?
- How can you prepare for this?
- Common pitfalls to avoid.
